WORK LIFE TIMELINE
Digital Communication Strategist
The Shopping Addict
The 'Rakuten' for small business retailers who market to women. Women will shop based on their personalities, sign up for customized emails and the ability to buy directly fro the stores with those
products on hand.
Diverse group of entrepreneurs – Planning and implementation of Strategic Communication.
Digital communication strategy plans and implementation.
Creating narratives that speak to client niche audiences, driving event participation and purchases.
Corporate Consultant Digital Marketing Planning
Net Direct Auto
Owner - NOSEY PARKER LLC
I own the marketing tool Nosey Parker OKC. Nosey Parker is a character I created and is used to target local shopping in OKC using integrated marketing tools, such as social media platforms, printed guidebook, website, blog, mobile apps.
My first trial market was Spokane, Washington. I worked with 125 brick and mortar businesses. Oklahoma City opened in 2009 with over 100 businesses participating.
The Visitors Bureau of Oklahoma took me to SXSW with them where I informed online fans during APP Pitch Oklahoma. They also used my guidebook in their swag bags for those coming to the Buffalo Lounge.
Spokane voted Nosey Parker INW as the KREM2 'Best of Spokane" 3 years in a row. Spokane market closed when I moved to Dallas, Texas.
Brand and CX Director Contract
Lead the rebranding project, user research and testing; Macro/micro buyer research.
Developed user journeys, empathy maps, needs analysis, storyboards and flow diagram.
Developed new sales playbook, marketing plan, created new eDesk and led CMS conversion.
Senior Account Manager
Managed two major multiple division accounts, using our enterprise software. Upsold $1m of new business.
Created and directed, marketed and maintained enterprise deployment plans as well as controlled project resources, communication strategies, internet presence, and trade show participation.
Instrumental in providing upsell to seal a sell of Momentix to Codelab.
Agency Contractual Outsource
Proof of concept research for local startup businesses
Quantitative and qualitative research for internal and external strategic planning
Developed digital & multi-channel marketing plans
Responsible for external quantitative research for TROI in the Puget Sound market for Desautel Hege. Worked with 50 CTO’s for expansion planning. Presented findings, recommendations and execution plans for expansion.
Secured contract for long-form video client Jim King with FOX Beaumont
Marketing Director for a weekly half hour format called Texas by Design.
Systems Engineer Consultant
Client Sites - System Design and Translator
Consultant for EDS at Enron, Houston Texas
BBA Information Technology Management, Oklahoma Baptist University,
EDS' Industry Elite Systems Consultant Program
Selected by salesforce.com as a small business analyst for Dreamforce 2013
WE2 Participant 2012, NYU
3X Mentor at Startup Spokane Weekends
Brought Ignite to Spokane
Trained Texas Christian Women's Job Corp Board Members and Location staff in communication strategies.