WORK LIFE TIMELINE

Digital Communication Strategist

The Shopping Addict

(Launching

September 2019)

The 'Rakuten' for small business retailers who market to women. Women will shop based on their personalities, sign up for customized emails and the ability to buy directly fro the stores with those

products on hand.

PRESENT

  • Diverse group of entrepreneurs – Planning and implementation of Strategic Communication.

  • Digital communication strategy plans and implementation.

  • Creating narratives that speak to client niche audiences, driving event participation and purchases.

  • Corporate Consultant Digital Marketing Planning

Net Direct Auto

2009-2016

Owner - NOSEY PARKER LLC

I own the marketing tool Nosey Parker OKC.  Nosey Parker is a character I created and is used to target local shopping in OKC using integrated marketing tools, such as social media platforms, printed guidebook, website, blog, mobile apps. 

 

My first trial market was Spokane, Washington.  I worked with 125 brick and mortar businesses.  Oklahoma City opened in 2009 with over 100 businesses participating. 

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The Visitors Bureau of Oklahoma took me to SXSW with them where I informed online fans during APP Pitch Oklahoma.  They also used my guidebook in their swag bags for those coming to the Buffalo Lounge.

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Spokane voted Nosey Parker INW as the KREM2 'Best of Spokane" 3 years in a row. Spokane market closed when I moved to Dallas, Texas.

2014-2015

Contract Project

  • Brand and CX Director Contract

  • Lead the rebranding project, user research and testing; Macro/micro buyer research.

  • Developed user journeys, empathy maps, needs analysis, storyboards and flow diagram.

  • Developed new sales playbook, marketing plan, created new eDesk and led CMS conversion.

Momentix

Marketing Outsource

2000-2004

Senior Account Manager

[Portland/Boston/Remote]

  • Managed two major multiple division accounts, using our enterprise software. Upsold $1m of new business.

  • Created and directed, marketed and maintained enterprise deployment plans as well as controlled project resources, communication strategies, internet presence, and trade show participation.

  • Instrumental in providing upsell to seal a sell of Momentix to Codelab.

2004-2009

Agency Contractual Outsource

  • Proof of concept research for local startup businesses

  • Quantitative and qualitative research for internal and external strategic planning

  • Developed digital & multi-channel marketing plans

  • Responsible for external quantitative research for TROI in the Puget Sound market for Desautel Hege. Worked with 50 CTO’s for expansion planning. Presented findings, recommendations and execution plans for expansion.

  • Secured contract for long-form video client Jim King with FOX Beaumont

  • Marketing Director for a weekly half hour format called Texas by Design.

Systems Engineer Consultant

Before 2000

Client Sites - System Design and Translator

Consultant for EDS at Enron, Houston Texas

EDUCATION

  • BBA Information Technology Management, Oklahoma Baptist University,

  • EDS' Industry Elite Systems Consultant Program

 

LEADERSHIP

  • Selected by salesforce.com as a small business analyst for Dreamforce 2013

  • WE2 Participant 2012, NYU

  • 3X Mentor at Startup Spokane Weekends

  • Brought Ignite to Spokane

  • Trained Texas Christian Women's Job Corp Board Members and Location staff in communication strategies.

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© 2019-20 Margaret Croom.